About Decision Point Research

Decision Point provides comprehensive market research services, encompassing the full range of quantitative and qualitative capabilities in data collection. Whether you’re looking to field a telephone, online, recruitment, offline (mall intercept, mystery shopping, CLTs) study or something more complex, Decision Point has a proven track record in delivering.

We aim to be the Gold Standard in the market research industry, which is why we have invested in the following unique capabilities:

  • Our dedicated call center in Toronto is one of the largest call centers in Canada.
  • We hire multilingual staff and interviewers, allowing us to conduct research in every major language working in our office and remotely from the comfort of their own home.
  • We have built and maintain a specialized database for key target segments, including consumers, healthcare professionals, patients, B2B professionals, and more.
  • Our unique ethnic panel in Canada supports the demand for difficult-to-obtain data about new immigrants and ethnic groups all over Canada.

We offer both B2B and B2C research to our clients with quality assurance practices that exceed industry standards while maintaining a competitive pricing structure. We are in full compliance with all relevant standards, including FIPPA, PIPEDA, ESOMAR, and the industry guidelines governed by the Market Research and Intelligence Association (MRIA).

Since its inception, Decision Point has grown to be one of the largest research companies in Canada, supporting multiple methodologies for small organizations to large corporations all over the world.