Study Snapshots

Brand Perception Study Snapshot

The Client:

National Restaurant Chain

The Study:

Using our ethnic panel, we interviewed customers and conducted a short survey to gain insights about the perception of the client’s brand among the targeted audience.

Details

  • 1,000 surveys spread across 4 major cities – Toronto, Edmonton, Calgary, and Vancouver
  • Respondents identified as purchasers of a specific product (25% incidence)

The Decision Point Advantage:

  • Ability to conduct large national panel studies
  • Able to field low incidence high volume studies at competitive pricing
  • Use multiple methodologies that benefit our clients in the short and long-term

“We deeply appreciate your help. Without your thoughtful management, we couldn’t have run these studies so smoothly.”

Get in touch with us to learn more about our services.

CATI Study Snapshot

The Client:

Company from Germany

The Study:

Using our telephone interviewing capabilities, we conducted a short survey of international customers.

Details

  • 10,000 surveys spread across the USA, Canada, Norway, Sweden, Finland, South America, and Asia
  • Respondents are aware of the yearly study

The Decision Point Advantage:

  • Ability to conduct large international CATI studies from a central location in Toronto and supplement with remote interviewers all over the world using native speakers
  • Able to field low incidence high volume studies at competitive pricing
  • Use multiple methodologies that benefit our clients in the short and long-term

Learn more about our CATI Services.

Online Research Study Snapshot

The Client:

Telecommunications Organization in Canada

The Study:

This online study targeted Chinese, South Asians, and South-East Asians in Western Canada.

Details

  • 2,000 participants
  • Varying levels of acculturation including respondents that prefer to read and write in their native language

The Decision Point Advantage:

  • Able to recruit difficult-to-reach ethnic groups through our ethnic panel
  • Can conduct research in all major languages
  • Ability to conduct large panel studies

Learn more about our Online Research Services.

Recruitment Study Snapshot

The Client:

Insurance Company

The Study:

We conducted a qualitative research study targeting customers and non-customers.

Details

  • 100 participants
  • Decision Point handled recruitment, management, facility arrangements, moderation, and incentive delivery

The Decision Point Advantage:

  • Highly experienced moderators
  • Ability to scout the ideal facility and make all required arrangements
  • Can recruit qualified respondents quickly and effectively

Learn more about our Recruitment Services.

Intercepts Study Snapshot

The Client:

Large International Restaurant Chain

The Study:

Intercepted customers as they entered and left the restaurant chain across Canada, in both urban and rural locations.

Details

  • 5,000 participants

The Decision Point Advantage:

  • Use Computer-Assisted Personal Interviewing (CAPI) technology to attain best possible data
  • Highly experienced intercept interviewers
  • Ability to conduct large research project on a national scale

Learn more about our Intercepts Services.